NOTHING AIMS LIKE A PRIME, and there is no better example of that than the 2027 Prime HOLD. We cut no corners in refining our design, adding features to make you the best archer and bowhunter you can be. A new, straighter and less-reflexed riser paired with shorter limbs creates a completely reimagined platform, while the new CNTRAX cam system delivers greater efficiency, adjustability, and an improved back wall. The HOLD also introduces our new ALIGN limb pocket tuning system, allowing the limb and pocket to move laterally together for precise, repeatable tuning. Add in an integrated, direct-mount back bar location and the proven Prime technologies you already trust. Includes Center Grip, Swerve, Nano Grip, and AST. The result is a bow engineered from the ground up around one thing: putting you in control of the shot.

You don't get a second chance. The 2027 HOLD is built for the bowhunter who demands confidence when the rangefinder is out, the animal turns broadside, and the conditions aren't perfect. Its balanced platform, refined cam system, rock-solid tuneability, and improved back wall give you the control to settle in, hold steady, and execute when it matters most. From preseason practice to the final seconds of a hunt, every part of the HOLD is designed to make your shot more repeatable and your confidence more absolute. Nothing aims like a Prime.